Experiences yielding "connection" with people and places are the "why of travel"
They are a reflection of the traveller's and the host's social values
Respecting these values is the key to sustainable tourism
 Kim Whytock & Associates are innovation leaders, who focus upon:
- conception, design, marketing and delivery of travel experiences
- experiences which yield meaningful connectons with nature, cultures, people and places
- connections which respond to the social values of travellers and their hosts
- opportunities based on collaboration amongst experience facilitators, tourism suppliers, marketers, host communities and their guests
It is tourism which is viable over the long term because it results in a net benefit for the social, economic, natural and cultural environments of the area in which it takes place.
Our Objective
"support others in identifying and implementing innovative means to achieve their goals"
Professional Services:
- Strategic planning
- Research and assessment
- Product concept development
- Marketing and communications
- Facilitation of stakeholder consultations
- Community-based tourism
- Product / Market matching and assessments
- Motivational presentation
Current and Recent Assignments
- Strategic direction setting for social values driven travel experience innovations
- Development of a "toolkit" for designing social values based travel experiences in parks and historic sites
- Inventory and assessment of models of sustainable tourism
- Design and coordination of a series of leadership gatherings for Gros Morne Institute for Sustainable Tourism
- Nova Sotia Tourism Partnership Council member - setting direction for tourism marketing and product innovation
- Board of Directors, Slow Food Nova Scotia - advocation of sustainable food production and enjoyment
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