Authors of Canada's Code of Ethics and Guidelines for Sustainable Tourism (2005) [francais]
 Kim Whytock & Associates is a consulting firm involved in the advancement of sustainable tourism experiences in Canada and internationally, by guiding and facilitating collaborative action by the tourism industry, heritage conservation and presentation agencies and host communities.
Our firm guides the growth of innovative travel experiences delivered by both the public and private sector - Experiences that spark the imagination of travelers, enhance travel industry viability, and are in harmony with sustainable tourism principles - so you don't have to say "there used to be".
Our Objective
"support clients in identifying and implementing innovative solutions to achieve their goals"
Our Goal
"make a meaningful and lasting contribution to our clients"
Professional Services:
- Strategic planning
- Research and assessment
- Product concept development
- Marketing and communications
- Human resource capacity building
- Facilitation of stakeholder consultations
- Mentoring and training
- Community-based tourism
- Product / Market matching and assessments
- Educational program design and delivery
- Motivational presentation
Sustainable Tourism
Sustainable tourism actively fosters appreciation and stewardship of the natural, cultural and historic resources and special places by local residents, the tourism industry, governments and visitors. It is tourism which is viable over the long term because it results in a net benefit for the social, economic, natural and cultural environments of the area in which it takes place.
Sustainable Tourism Experiences:
- Spark Imaginations and Challenge Intellects
- ProvidePersonal Accomplishment and Growth
- Protect Natural & Cultural Heritage Resources
- Promote Appreciation and Enjoyment
- Respect Host Community Rights and Values
- Influence Expectations and Use of Travelers
- Minimize Negative Impacts
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